NORMAN YUSON CUAÑO

creative technologist

ABOUT

Hello!

Thanks for checking me out :)

I’m a writer, designer, developer, and strategist. An all-around, end-to-end, creative technologist.

But if you want, just call me Norm.

Besides, in Brooklyn, at 555 Metropolitan Ave. to be exact, they’ve already got a visionary named Norman.

I’ve been a writer since college, at our fortnightly student publication.

Every two weeks, for four years of “new” media bootcamp, I wrote by rewriting stories while at the same time managing our future designers, artists, and photographers.

From this 1988-90 UPLB Perspective Editorial Board, I learnt how to write to be understood. Most important, I mastered how to work as a collective and not just a team.

At various graphic design firms and one full-service advertising agency in Greater Los Angeles, I worked mostly in print.

All things digital came only after film school in Vancouver, writing screenplays and teaching English in Prague and China.

Nowadays, it’s the total, end-to-end, brand user experience that I help to create as a designer.

I write and develop user personas, their stories and journeys, instead of fictional characters, their backstories and natural arcs of change, in a script.

But whether the design deliverable is a downloadable PDF, video presentation, responsive website or mobile application, it’s actually all about the full experience of the user. The one who actually clicks that button.

Thanks to almost 25 years of experience, I’m proud to say that I can now pretty much design anything. But in the end, without the user, like any other designer... I am nothing.

And that’s not me just preaching false humility. To the next new wave of writers and designers or development journalists from my alma mater, I once made it a point for everyone to get better acquainted with all their users on Facebook, using the social portal as a work tool for immediate collaboration.

I’m a big fan of open source frameworks for agile development. As a front-end developer, that means I never code from scratch.

Why? So that I could get from design to prototype faster. Why? So that I could test the resulting experience faster with users.

Here’s an example that took me three days to develop, prototype and test, thanks to the Semantic UI framework.

Compare my work to the project’s current state and decide for yourself which one tests a whole lot better:

I can think of no better way to present good strategy at work than this request form I designed for Honeywell Process Solutions.

A pioneer in automation control, HPS needed the friendliest interface to simplify extensive information gathering in order to solve the most complex technical problems of all its industrial users worldwide.

To deliver this final draft, I naturally had to research and document, interview and accumulate insight, create content and creative strategies, then of course contribute and collaborate with super-smart distributed teams just to serve the best possible experience to all frustrated users.

So the next time you see forms like this (because we all get frustrated sometimes), please think of guys like me, feeling the burn of the midnight oil. Agonizing over every detail. The design. Until all the details become the design.

Hello!

Thanks for checking me out :)

I’m a writer, designer, developer, and strategist. An all-around, end-to-end, creative technologist.

But if you want, just call me Norm.

Besides, in Brooklyn, at 555 Metropolitan Ave. to be exact, they’ve already got a visionary named Norman.

I’ve been a writer since college, at our fortnightly student publication.

Every two weeks, for four years of “new” media bootcamp, I wrote by rewriting stories while at the same time managing our future designers, artists, and photographers.

From this 1988-90 UPLB Perspective Editorial Board, I learnt how to write to be understood. Most important, I mastered how to work as a collective and not just a team.

At various graphic design firms and one full-service advertising agency in Greater Los Angeles, I worked mostly in print.

All things digital came only after film school in Vancouver, writing screenplays and teaching English in Prague and China.

Nowadays, it’s the total, end-to-end, brand user experience that I help to create as a designer.

I write and develop user personas, their stories and journeys, instead of fictional characters, their backstories and natural arcs of change, in a script.

But whether the design deliverable is a downloadable PDF, video presentation, responsive website or mobile application, it’s actually all about the full experience of the user. The one who actually clicks that button.

Thanks to almost 25 years of experience, I’m proud to say that I can now pretty much design anything. But in the end, without the user, like any other designer... I am nothing.

And that’s not me just preaching false humility. To the next new wave of writers and designers or development journalists from my alma mater, I once made it a point for everyone to get better acquainted with all their users on Facebook, using the social portal as a work tool for immediate collaboration.

I’m a big fan of open source frameworks for agile development. As a front-end developer, that means I never code from scratch.

Why? So that I could get from design to prototype faster. Why? So that I could test the resulting experience faster with users.

Here’s an example that took me three days to develop, prototype and test, thanks to the Semantic UI framework.

Compare my work to the project’s current state and decide for yourself which one tests a whole lot better:

I can think of no better way to present good strategy at work than this request form I designed for Honeywell Process Solutions.

A pioneer in automation control, HPS needed the friendliest interface to simplify extensive information gathering in order to solve the most complex technical problems of all its industrial users worldwide.

To deliver this final draft, I naturally had to research and document, interview and accumulate insight, create content and creative strategies, then of course contribute and collaborate with super-smart distributed teams just to serve the best possible experience to all frustrated users.

So the next time you see forms like this because we all get frustrated sometimes, please think of guys like me, feeling the burn of the midnight oil. Agonizing over every details. The design. Until the details become the design.

Hello!

Thanks for checking me out :)

I’m a writer, designer, developer, and strategist. An all-around, end-to-end, creative technologist.

But if you want, just call me Norm.

Besides, in Brooklyn, at 555 Metropolitan Ave. to be exact, they’ve already got a visionary named Norman.

I’ve been a writer since college, at our fortnightly student publication.

Every two weeks, for four years of “new” media bootcamp, I wrote by rewriting stories while at the same time managing our future designers, artists, and photographers.

From this 1988-90 UPLB Perspective Editorial Board, I learnt how to write to be understood. Most important, I mastered how to work as a collective and not just a team.

At various graphic design firms and one full-service advertising agency in Greater Los Angeles, I worked mostly in print.

All things digital came only after film school in Vancouver, writing screenplays and teaching English in Prague and China.

Nowadays, it’s the total, end-to-end, brand user experience that I help to create as a designer.

I write and develop user personas, their stories and journeys, instead of fictional characters, their backstories and natural arcs of change, in a script.

But whether the design deliverable is a downloadable PDF, video presentation, responsive website or mobile application, it’s actually all about the full experience of the user. The one who actually clicks that button.

Thanks to almost 25 years of experience, I’m proud to say that I can now pretty much design anything. But in the end, without the user, like any other designer... I am nothing.

And that’s not me just preaching false humility. To the next new wave of writers and designers or development journalists from my alma mater, I once made it a point for everyone to get better acquainted with all their users on Facebook, using the social portal as a work tool for immediate collaboration.

I’m a big fan of open source frameworks for agile development. As a front-end developer, that means I never code from scratch.

Why? So that I could get from design to prototype faster. Why? So that I could test the resulting experience faster with users.

Here’s an example that took me three days to develop, prototype and test, thanks to the Semantic UI framework.

Compare my work to the project’s current state and decide for yourself which one tests a whole lot better:

I can think of no better way to present good strategy at work than this request form I designed for Honeywell Process Solutions.

A pioneer in automation control, HPS needed the friendliest interface to simplify extensive information gathering in order to solve the most complex technical problems of all its industrial users worldwide.

To deliver this final draft, I naturally had to research and document, interview and accumulate insight, create content and creative strategies, then of course contribute and collaborate with super-smart distributed teams just to serve the best possible experience to all frustrated users.

So the next time you see forms like this because we all get frustrated sometimes, please think of guys like me, feeling the burn of the midnight oil. Agonizing over every details. The design. Until the details become the design.

Hello!

Thanks for checking me out :)

I’m a writer, designer, developer, and strategist. An all-around, end-to-end, creative technologist.

But if you want, just call me Norm.

Besides, in Brooklyn, at 555 Metropolitan Ave. to be exact, they’ve already got a visionary named Norman.

I’ve been a writer since college, at our fortnightly student publication.

Every two weeks, for four years of “new” media bootcamp, I wrote by rewriting stories while at the same time managing our future designers, artists, and photographers:

From this 1988-90 UPLB Perspective Editorial Board, I learnt how to write to be understood. Most important, I mastered how to work as a collective and not just a team.

At various graphic design firms and one full-service advertising agency in Greater Los Angeles, I worked mostly in print.

All things digital came only after film school in Vancouver, writing screenplays and teaching English in Prague and China.

Nowadays, it’s the total, end-to-end, brand user experience that I help to create as a designer.

I write and develop user personas, their stories and journeys, instead of fictional characters, their backstories and natural arcs of change, in a script.

But whether the design deliverable is a downloadable PDF, video presentation, responsive website or mobile application, it’s actually all about the full experience of the user. The one who actually clicks that button.

Thanks to almost 25 years of experience, I’m proud to say that I can now pretty much design anything. But in the end, without the user, like any other designer... I am nothing.

And that’s not me just preaching false humility. To the next new wave of writers and designers or development journalists from my alma mater, I once made it a point for everyone to get better acquainted with all their users on Facebook, using the social portal as a work tool for immediate collaboration.

I’m a big fan of open source frameworks for agile development. As a front-end developer, that means I never code from scratch.

Why? So that I could get from design to prototype faster. Why? So that I could test the resulting experience faster with users.

Here’s an example that took me three days to develop, prototype and test, thanks to the Semantic UI framework.

Compare my work to the project’s current state and decide for yourself which one tests a whole lot better:

I can think of no better way to present good strategy at work than this request form I designed for Honeywell Process Solutions.

A pioneer in automation control, HPS needed the friendliest interface to simplify extensive information gathering in order to solve the most complex technical problems of all its industrial users worldwide.

To deliver this final draft, I naturally had to research and document, interview and accumulate insight, create content and creative strategies, then of course contribute and collaborate with super-smart distributed teams just to serve the best possible experience to all frustrated users.

So the next time you see forms like this (because we all get frustrated sometimes), please think of guys like me, feeling the burn of the midnight oil. Agonizing over every detail. The design. Until the details become the design.

RESUME

My work in bright lights, big city

SENIOR UX
CONSULTANT

Magnet 360

March 13 - Present

  • Digital content strategy and architecture for Drupal, Hubspot, and Salesforce
  • Stakeholder interviews, persona development, and brand user experience design
  • Email, landing page, website and mobile application design and development

CREATIVE
DIRECTOR

Bayard Advertising

March 10 - April 11

  • Branding and positioning for healthcare talent recruitment nationwide
  • Full-service advertising and marketing for Print, Outdoor, Web and Digital
  • Management and supervision of in-house, outsource, and distributed teams

CREATIVE
TECHNOLOGIST

Freelance

June 09 - February 13

  • Content management in Drupal, Wordpress, and Hubspot
  • Version control with Git, automated deployment in Pantheon
  • High definition production with Indesign, rapid prototyping with Zurb Foundation and Semantic UI

PORTFOLIO

My aesthetics for a rich, personalized and integrated brand UX

BRANDING
ADVERTISING
ALL THINGS DIGITAL

RECOMMENDATIONS

‘Norman is a joy to work with on all levels’

He is a passionate User Experience practitioner with great attention to detail balanced with an eye to the future.

He understands that the Internet is always changing and that he needs to continue learning to be prepared to create the best user experience.

He is eager, willing to learn, a great mentor, a phenomenal collaborator and a talented designer.

He also has an incredibly positive attitude in the face of challenge.

I enjoyed working with Norman and would be happy to work with him again.

JENNIFER BOHMBACH

Magnet 360

I worked with Norman when Nevada Sunday was first developing.

I found him to be a world-class designer, with excellent people skills, a very calm approach to problem solving, very good with technical issues and a joy to work with on all levels.

I would be delighted to work with him again, anywhere, anytime.

Norman is a sharp shooter with perfect aim.

His precision, attention to detail and high degree of professionalism make him an encouraging manager with the potential to lead people effectively and with charm.

MATT SCHEINER

Bayard Advertising

He is an extremely knowledgeable web marketing and design professional.

His extensive insight of what makes the market move, the techniques of enticing the consumer, coupled together with his fine feeling of all aspects of graphic and web design makes your association with his talent and experience invaluable.

His designs and marketing pieces are mediated via his wide understanding of corporate communications and B2B marketing.

His international exposure and understanding of cultural differences and similarities brings to you what you need to get out there and showcase your products and services.

ROUMEN TODOROV

411 Locals

He is a very solid art director with strong conceptual thinking and even stronger software skills for bringing his ideas and work to life.

He always contributed strong thinking to any client project and importantly always supported any differing point-of-view.

Working in an environment where executive management was challenging and often dysfunctional, Norman was a breath of fresh air to the creative team at AMS with his abilities and work ethic.

JOHN GRAHAM

Advertising & Marketing Solutions

TOOLKIT

For the greater good of the Work

If most of these icons represent what your team actually works with on a daily basis, then please, look no further. I’m your guy. For content and creative strategy, digital design and development, automated deployment and continuous improvement... I can dive right in, ready to plug and play, with a smile. But if most of these merely scratches the surface of what your A-Team actually works with, on vacation, then please consider me. I’ve always been quick to learn. Eager to contribute and collaborate for the greater good of the Work, no matter how challenging.

If most of these icons represent what your team actually works with on a daily basis, then please, look no further. I’m your guy. For content and creative strategy, digital design and development, automated deployment and continuous improvement... I can dive right in, ready to plug and play, with a smile. But if most of these merely scratches the surface of what your A-Team actually works with, on vacation, then please consider me. I’ve always been quick to learn. Eager to contribute and collaborate for the greater good of the Work, no matter how challenging.

If most of these icons represent what your team actually works with on a daily basis, then please, look no further. I’m your guy. For content and creative strategy, digital design and development, automated deployment and continuous improvement... I can dive right in, ready to plug and play, with a smile. But if most of these merely scratches the surface of what your A-Team actually works with, on vacation, then please consider me. I’ve always been quick to learn. Eager to contribute and collaborate for the greater good of the Work, no matter how challenging.